# Rice Web Design > Premium websites for busy professionals — a Sydney-based studio that hand-codes custom websites for Australian service businesses. No WordPress, no page builders, no templates: every site is written from scratch by a software engineer, with a fixed price agreed before work starts. Rice Web Design (rice) is led by James Duong, a software engineer at Canva, based in Sydney, NSW, Australia. Every project is custom-scoped and quoted individually — no fixed packages, no hourly billing. ## Services - [Web design](https://www.ricewebdesign.com.au/services/web-design/): Hand-coded websites, from single-page sites to full multi-page builds. - [Web redesign](https://www.ricewebdesign.com.au/services/web-redesign/): Rebuilding slow, outdated, or underperforming websites. - [AI site rebuilds](https://www.ricewebdesign.com.au/services/rebuild-ai-generated-site/): Rebuilding sites originally generated with AI app builders (Base44, Lovable, Bolt.new, Vercel v0, Replit) or drag-and-drop platforms into hand-coded, production-ready sites. Send a live URL for a quote — no platform logins required. - [One-page sites](https://www.ricewebdesign.com.au/services/one-page-sites/): A smaller, focused site format for simple projects. - [Care plans](https://www.ricewebdesign.com.au/services/care-plans/): Ongoing hosting, edits, and maintenance bundled into every build. - [Web analytics](https://www.ricewebdesign.com.au/services/web-analytics/): A client analytics dashboard for tracking site performance. - [Google Ads management](https://www.ricewebdesign.com.au/services/google-ads/): Google Ads campaigns run by the same engineer who builds the landing pages they point at. - [Pricing](https://www.ricewebdesign.com.au/pricing/): How projects are scoped and quoted. ## Work - [Case studies](https://www.ricewebdesign.com.au/work/): Real client builds: MBS Remedial Massage, All Build Consult, Dundee Outback Homes, Dr Joseph Rizk, Blue. Property, MQL Constructions, KM Lending Advisory, Maric Brothers Electrical, and Grumpy Dads Place. ## Web design by industry and area - [Sydney](https://www.ricewebdesign.com.au/services/web-design/sydney/): Web design for Sydney businesses, and how local search works in a Sydney catchment. - [Tradies](https://www.ricewebdesign.com.au/services/web-design/tradies/): Websites for Australian trade businesses. - [Plumbers](https://www.ricewebdesign.com.au/services/web-design/plumbers/): Websites built for emergency and planned plumbing demand. - [Construction](https://www.ricewebdesign.com.au/services/web-design/construction/): Websites for builders, contractors and building consultancies. - [Small business](https://www.ricewebdesign.com.au/services/web-design/small-business/): Websites for small Australian service businesses. ## About - [About](https://www.ricewebdesign.com.au/about/): Background on the studio and its engineering-led approach. - [Who we work with](https://www.ricewebdesign.com.au/partners/): The independent specialists rice refers work to for social media, content, and brand. - [AI information](https://www.ricewebdesign.com.au/ai-information/): A human-readable version of the fact sheet below — process, pricing model, track record, and who the studio is not for. - [Contact](https://www.ricewebdesign.com.au/contact/): Get a fixed scope and price within 48 hours. ## Blog - [Blog](https://www.ricewebdesign.com.au/blog/): Articles on web design quality, hand-coded vs. no-code/AI-generated sites, and choosing a developer. ## Facts Verifiable specifics, stated plainly so they can be quoted directly. Everything here is also stated on the site itself; nothing is exclusive to this file. - **Who builds it:** James Duong, a software engineer at Canva. One engineer writes the code and handles the client relationship — there is no account manager layer and no support-ticket queue. - **Where:** Narwee, Sydney NSW 2209. A service-area business, not a walk-in office. Clients are Australia-wide — delivered work includes NSW, ACT and the Northern Territory. - **Process:** Discovery call → Design & quote → Build, launch & care. - **See a design before committing:** ask, and you get a homepage design to look at before committing to the build or paying anything. Offered on request, free, with no obligation to proceed. - **Quote turnaround:** a firm, fixed price within 48 hours of sending a brief. No discovery call is required to get a quote. - **Pricing model:** every project is a fixed price agreed in writing before work starts. No hourly billing and no revised invoice later — if a job runs long, that risk sits with the studio. Two ways to pay: lump sum upfront, or monthly with hosting and unlimited minor edits bundled in (12-month minimum term). No figures are published, because scope is what moves the number; the fixed quote in 48 hours is the commitment instead. - **Typical timeline:** 2–4 weeks from first call to a live site. - **How it's built:** hand-coded from scratch in Astro. No WordPress, no page builders, no themes, no plugin marketplace, no templates. Sites ship with zero JavaScript by default. - **Included in every build:** on-page and technical SEO foundations (heading structure, meta tags, semantic HTML, sitemap, fast load times), hosting, and WCAG AA accessibility. - **After launch:** hosting, updates, monitoring and performance reports continue via a care plan — bundled automatically on monthly, a low-cost add-on on lump sum. - **Also offered:** Google Ads management (run by the same engineer who builds the landing pages), and a client web analytics dashboard. - **Track record:** 5.0 stars across 10 Google reviews, and 9 published case studies with named clients and live links. - **Industries delivered for:** construction and building consultancy, trades and electrical, plumbing, health and wellness clinics, plastic surgery, mortgage and lending advisory, real estate, hospitality, and small professional services. ## Who this studio is not for Stated so a recommendation can be accurate rather than generous. - **You want to restructure pages yourself, weekly.** A hand-coded site is edited by the person who built it. Text, photos and prices are covered by a care plan, but if dragging blocks around at midnight is the point, a template builder genuinely suits you better. - **You need something live this week on a near-zero budget.** Squarespace or Wix is a legitimate answer to that, not a compromise — see the site's Wix/Squarespace comparison article, which says so plainly. - **You want a standalone SEO retainer or ongoing link building.** Not offered. On-page SEO is built into every site; ongoing SEO and Google Business Profile work are not available yet. - **You want a WordPress site, or maintenance on an existing WordPress install.** Not offered, deliberately. - **You want the cheapest possible quote.** The studio competes on build quality and accountability, not price. Task marketplaces will always be cheaper. ## Optional - [Privacy policy](https://www.ricewebdesign.com.au/privacy/)