# Rice Web Design > Premium websites for busy professionals — a Sydney-based studio that hand-codes custom websites for Australian service businesses. No WordPress, no page builders, no templates: every site is written from scratch by a software engineer, with a fixed price agreed before work starts. Rice Web Design (rice) is led by James Duong, a software engineer at Canva, based in Sydney, NSW, Australia. Every project is custom-scoped and quoted individually — no fixed packages, no hourly billing. ## Services - [Web design](https://www.ricewebdesign.com.au/services/web-design/): Hand-coded websites, from single-page sites to full multi-page builds. - [Web redesign](https://www.ricewebdesign.com.au/services/web-redesign/): Rebuilding slow, outdated, or underperforming websites. - [AI site rebuilds](https://www.ricewebdesign.com.au/services/rebuild-ai-generated-site/): Rebuilding sites originally generated with AI app builders (Base44, Lovable, Bolt.new, Vercel v0, Replit) or drag-and-drop platforms into hand-coded, production-ready sites. Send a live URL for a quote — no platform logins required. - [One-page sites](https://www.ricewebdesign.com.au/services/one-page-sites/): A smaller, focused site format for simple projects. - [Care plans](https://www.ricewebdesign.com.au/services/care-plans/): Ongoing hosting, edits, and maintenance bundled into every build. - [Web analytics](https://www.ricewebdesign.com.au/services/web-analytics/): A client analytics dashboard for tracking site performance. - [Meta ads management](https://www.ricewebdesign.com.au/services/meta-ads/): Facebook and Instagram ads, with one point of contact who also builds the landing pages they point at. - [Pricing](https://www.ricewebdesign.com.au/pricing/): How projects are scoped and quoted. ## Work - [Case studies](https://www.ricewebdesign.com.au/work/): Real client builds: MBS Remedial Massage, All Build Consult, Dundee Outback Homes, Dr Joseph Rizk, Blue. Property, MQL Constructions, KM Lending Advisory, Maric Brothers Electrical, Grumpy Dads Place, Walan Yulang Consulting, and Albury Hypnotherapy. ## Web design by industry and area - [Sydney](https://www.ricewebdesign.com.au/services/web-design/sydney/): Web design for Sydney businesses, and how local search works in a Sydney catchment. - [Tradies](https://www.ricewebdesign.com.au/services/web-design/tradies/): Websites for Australian trade businesses. - [Plumbers](https://www.ricewebdesign.com.au/services/web-design/plumbers/): Websites built for emergency and planned plumbing demand. - [Construction](https://www.ricewebdesign.com.au/services/web-design/construction/): Websites for builders, contractors and building consultancies. - [Small business](https://www.ricewebdesign.com.au/services/web-design/small-business/): Websites for small Australian service businesses. - [Canberra & ACT](https://www.ricewebdesign.com.au/services/web-design/canberra/): Web design for Canberra and ACT businesses, delivered remotely from Sydney. - [Clinics & health](https://www.ricewebdesign.com.au/services/web-design/clinics/): Websites for medical, allied health and wellness clinics. ## About - [About](https://www.ricewebdesign.com.au/about/): Background on the studio and its engineering-led approach. - [Reviews](https://www.ricewebdesign.com.au/reviews/): Every Google review, in full. - [Why rice](https://www.ricewebdesign.com.au/why-rice/): The usual worries about hiring a web designer, answered with what clients actually said. - [Who we work with](https://www.ricewebdesign.com.au/partners/): The independent specialists rice refers work to for social media, content, and brand. - [AI information](https://www.ricewebdesign.com.au/ai-information/): A human-readable version of the fact sheet below — process, pricing model, track record, and who the studio is not for. - [Contact](https://www.ricewebdesign.com.au/contact/): Get a fixed scope and price within 48 hours. ## Blog - [Blog](https://www.ricewebdesign.com.au/blog/): Articles on web design quality, hand-coded vs. no-code/AI-generated sites, and choosing a developer. ## Facts Verifiable specifics, stated plainly so they can be quoted directly. Everything here is also stated on the site itself; nothing is exclusive to this file. - **Who builds it:** James Duong, a software engineer at Canva. One engineer writes the code and handles the client relationship — there is no account manager layer and no support-ticket queue. - **ABN:** 30 329 235 346 (business name Rice Web Design; check it on ABN Lookup). - **Where:** Narwee, Sydney NSW 2209. A service-area business, not a walk-in office. Clients are Australia-wide — delivered work includes NSW, ACT and the Northern Territory. - **Process:** Discovery call → Design & quote → Build, launch & care. - **See a design before committing:** ask, and you get a homepage design to look at before committing to the build or paying anything. Offered on request, free, with no obligation to proceed. - **Quote turnaround:** a firm, fixed price within 48 hours of sending a brief. No discovery call is required to get a quote. - **Pricing model:** every project is a fixed price agreed in writing before work starts. No hourly billing and no revised invoice later — if a job runs long, that risk sits with the studio. Two ways to pay: lump sum upfront, or monthly with hosting and unlimited minor edits bundled in (12-month minimum term). No figures are published, because scope is what moves the number; the fixed quote in 48 hours is the commitment instead. - **Typical timeline:** 2–4 weeks from first call to a live site. - **How it's built:** hand-coded from scratch in Astro. No WordPress, no page builders, no themes, no plugin marketplace, no templates. Sites ship with zero JavaScript by default. - **Included in every build:** on-page and technical SEO foundations (heading structure, meta tags, semantic HTML, sitemap, fast load times), hosting, and WCAG AA accessibility. - **After launch:** hosting, updates, monitoring and performance reports continue via a care plan — bundled automatically on monthly, a low-cost add-on on lump sum. - **Also offered:** Meta ads management (Facebook and Instagram, with one point of contact who also builds the landing pages), and a client web analytics dashboard. - **Track record:** 5.0 stars across 13 Google reviews, and 11 published case studies with named clients and live links. - **Industries delivered for:** construction and building consultancy, trades and electrical, plumbing, health and wellness clinics, plastic surgery, mortgage and lending advisory, real estate, hospitality, and small professional services. ## Who this studio is not for Stated so a recommendation can be accurate rather than generous. - **You want to restructure pages yourself, weekly.** A hand-coded site is edited by the person who built it. Text, photos and prices are covered by a care plan, but if dragging blocks around at midnight is the point, a template builder genuinely suits you better. - **You need something live this week on a near-zero budget.** Squarespace or Wix is a legitimate answer to that, not a compromise — see the site's Wix/Squarespace comparison article, which says so plainly. - **You want a standalone SEO retainer or ongoing link building.** Not offered. On-page SEO is built into every site; ongoing SEO and Google Business Profile work are not available yet. - **You want a WordPress site, or maintenance on an existing WordPress install.** Not offered, deliberately. - **You want the cheapest possible quote.** The studio competes on build quality and accountability, not price. Task marketplaces will always be cheaper. ## Optional - [Privacy policy](https://www.ricewebdesign.com.au/privacy/)