Ads run by the person who builds the site.
Most agencies split the ads and the website across two businesses, so when a campaign underperforms, nobody's quite sure whose fault it is. rice runs your Google Ads and builds the pages they point to — same person, nowhere for the blame to hide.
Why manage it alongside the build
Ads and site, one person
No handoff between a web developer and an ads agency blaming each other when a landing page underperforms. The person running your campaigns is the same one who can fix the page they point to.
Landing pages built to convert
Traffic from an ad about your emergency callout shouldn't land on a generic homepage. Pages get built or adjusted to match what the ad actually promises.
Tracking that actually works
Conversion tracking set up properly and tied into the same analytics dashboard that's part of every rice build — see what's converting, not a vanity impressions count.
A fixed monthly fee
One clear management cost, agreed upfront. Ad spend is billed to you directly through your own Google Ads account, so you always see exactly where it's going.
How it works
- 1
Audit your account and your site
A look at any existing campaigns and, just as importantly, whether the site itself is actually set up to turn that traffic into enquiries.
- 2
Fix the landing experience first
Sending paid traffic to a page that isn't ready to convert it is the most common way ad spend gets wasted — this gets fixed or built before campaigns scale up.
- 3
Set up real conversion tracking
Calls, form submissions, and bookings tracked properly in Google Ads and GA4, so decisions are based on what's actually working.
- 4
Launch campaigns
Keyword research, ad copy, and targeting built around a fixed monthly scope — no guesswork, no auto-applied Google suggestions left switched on by default.
- 5
Manage and report, monthly
Ongoing optimisation with a plain-language report each month — what changed, what it cost, and what it brought in.
Questions
A fixed monthly management fee, agreed upfront based on account size and scope — not a published number, since it genuinely depends on the account. Your ad spend is separate and billed directly through your own Google Ads account, so nothing sits inside a management fee you can't see into.
No — existing sites can run campaigns straight away. If the site itself is the thing holding back conversions, that's usually the first thing worth fixing, and it can be scoped as a redesign or a dedicated landing page alongside the campaign.
You do, always. It's created (or already exists) under your own Google account, with rice added as a manager — no lock-in, no losing access if you ever want to move on.
A plain-language report each month covering spend, results, and what changed — plus access to your own analytics dashboard whenever you want to check in yourself.
Ready to cook?
Tell us about your account (or your business, if you're starting from scratch) and we'll come back with a clear scope and price.