Real engineering, not a template shop.
Rice Web Design is built around one idea: a small-business website deserves the same engineering standards as real software, not a theme with a logo swapped in. It's led by James Duong, a senior software engineer, who builds every site personally.
Led by an engineer at Canva
Rice Web Design is led by James Duong, a software engineer at Canva building consumer software at real scale. Those standards carry into every build.
Genuinely hands-on
Every site is written from scratch by the engineer leading the studio. No outsourcing, no template, no account manager between you and the build.
Why Rice Web Design exists
Most small businesses get one of two options: a cheap template that looks like everyone else's and loads slowly, or an expensive agency that wraps a simple website in project managers and overhead. Neither sits right.
Rice Web Design is a Sydney-based studio that exists in the middle — hand-coded, not built on WordPress, a drag-and-drop builder, or a template. It's led personally by James Duong, a senior software engineer, and every site is written by him from scratch, not outsourced or handed off between a designer, a developer, and an account manager. Every project gets a fixed price agreed before work starts — no hourly billing, no surprise invoices — and Rice Web Design works with businesses across Australia, not just Sydney, entirely remotely.
More than a website
Because Rice Web Design is engineering-led, not run by a designer or an account manager, it can do things a typical web shop can't:
- Build genuinely custom functionality when a project needs it — booking flows, integrations — scoped and quoted properly, not bolted on with a plugin.
- Give you your own analytics dashboard to see your own traffic, not a report you need translated.
- Keep the site fast and secure by construction, not by adding plugins after the fact.
The website is often just the start. And because you deal directly with the engineer building it — not a support-ticket queue — you get straight answers, a fixed quote within 48 hours, and someone who's still around after launch via an optional care plan.
Questions
Yes. Rice Web Design is Sydney-based but works with businesses right across Australia — Melbourne, Brisbane, Perth and beyond — entirely remotely. If you are local, there's more on how we work with Sydney businesses on the Sydney web design page.
Absolutely — the work page has live client builds across health, finance, property, and construction. See how pricing works if you're ready for a quote.
Ready to cook?
Whether it's a new site or a rebuild — tell Rice Web Design what you need and you'll get back a clear scope and price.