More booked jobs from Facebook and Instagram.
Most agencies split the ads and the website across two businesses, so when the enquiries slow down, nobody's quite sure whose fault it is. With rice, your Facebook and Instagram ads and the pages they point to sit with one point of contact: one standard, one place to look.
Why run it alongside the build
One point of contact
No handoff between a web developer and an ads agency blaming each other when the enquiries dry up. One person owns your website, your ads and the results, and can fix the page the ads point to.
Ads made from your real work
Your job photos and short clips filmed on your phone, turned into ads. People want to see the business that's turning up, not stock photos.
Landing pages that match the ad
Someone who taps an ad about one job should land on a page about that job, not your homepage. Pages get built or adjusted to match what the ad promises.
A fixed monthly fee
One clear management cost, agreed upfront. Ad spend is billed to you directly through your own Meta ad account, so you always see exactly where it's going.
How it works
- 1
Look at your business and your site
Your area, the jobs you want more of, and whether the site itself is ready to turn ad traffic into enquiries.
- 2
Fix the landing experience first
Sending paid traffic to a page that isn't ready to convert it is the most common way ad spend gets wasted. This gets fixed or built before the ads go live.
- 3
Set up real tracking
The Meta pixel and GA4 set up properly, so enquiries are counted and decisions are based on what's actually working.
- 4
Make and launch the ads
Ads made from your photos and clips, shown on Facebook and Instagram to people in the suburbs and job types you choose.
- 5
Manage and report, monthly
Ongoing tuning with a plain-language report each month: what changed, what it cost, and what it brought in.
Questions
A fixed monthly management fee, agreed upfront based on scope. It's not a published number, since it genuinely depends on the account. Your ad spend is separate and billed by Meta directly to your own ad account, so nothing sits inside a management fee you can't see into.
No. Existing sites can run ads straight away. If the site itself is what's holding back enquiries, that's usually the first thing worth fixing, and it can be scoped as a redesign or a dedicated landing page alongside the ads.
You do, always. It sits in your own Meta Business account, with rice added as a partner. No lock-in, and no losing access if you ever want to move on.
No. Job photos and clips work. A short phone video of you explaining the job is often the strongest format, but it's your call.
A plain-language report each month covering spend, enquiries and what changed, plus access to your own analytics dashboard whenever you want to check in yourself.
Ready to grow?
Tell us about your business and the jobs you want more of, and we'll come back with a clear scope and price.