Blog

The blog

Field notes on web design — written for the businesses actually doing the work, not other agencies. Expect plain answers to the questions that come up before, during and after a build — what things actually cost, what to watch for when briefing someone, and where a shortcut ends up costing more than it saved.

Web Design

Base44 alternatives: when another AI builder is right, and when to hire a developer

Every Base44 comparison lists other AI builders. None of them mention the option most businesses actually need. Here's the honest version, including when the builder wins.

· 9 min read

Business

How to hire someone to rebuild a website you made with AI

A buyer's guide: what to send, what a fair scope looks like, the six questions to ask, and the red flags that should end the conversation.

· 8 min read

Web Design

Why not just hire a cheap developer from Airtasker or Fiverr?

A bargain-basement quote and a properly scoped quote for the same website aren't the same product. Here's what the price difference is actually paying for.

· 5 min read

Web Design

Should you vibe-code your business website?

AI tools can generate a working-looking site in minutes. Here's what actually breaks once real customers — not just you — start using it.

· 6 min read

Web Design

Why hand-coded sites rank better than WordPress

Page speed has been a Google ranking signal since 2021 — and the plugin stack that slows a site down is also its biggest security risk. The actual data.

· 6 min read

Web Design

Your AI-built site works. Here's the 12-point check before real customers use it.

A checklist you can run yourself, in an afternoon, without writing code. Twelve things that are almost never handled in a generated site — and how to test each one.

· 10 min read

Business

Freelancer or agency: which should build your website?

The real trade-off isn't price — it's who you're actually talking to, and what happens when they're unavailable. An honest comparison, including when an agency is worth it.

· 7 min read

Web Design

Wix vs. Squarespace vs. hand-coded

Template builders and hand-coded sites solve different problems. Here's what each one is actually good at, and how to tell which one your business needs.

· 7 min read

SEO

Local SEO for Sydney businesses: what moves the needle

Google Business Profile, NAP consistency, and review signals move Sydney map-pack rankings more than most agencies admit. A practical checklist.

· 8 min read

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