Albury Hypnotherapy
A warm, reassuring site for a sole-practitioner hypnotherapist, built around booking a free consultation.
The brief
A hypnotherapist working from Albury and online across Australia needed a site that felt calm to someone anxious, reading on a phone, and unsure what hypnotherapy even is. The old site leaned on a success-rate claim that couldn’t be backed up, and booking meant a phone call.
The approach
A soft, botanical design in deep green and gold, written in the practitioner’s own first-person voice, with a plain explainer of what clinical hypnotherapy is (and isn’t) near the top. The unsupported success rate was dropped in favour of her professional accreditations. Services and session prices are read live from her booking system at build time, so the site and her calendar never disagree.
The result
A site that reassures before it sells, with a free 30-minute consultation as the one clear next step and booking handled online instead of by phone.
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