Maric Brothers Electrical
A dark, high-contrast site for a family electrical business — one presence selling to homeowners, builders and industrial clients alike.
The brief
A family electrical business with 25+ years in the trade needed a site that could speak to three very different buyers at once — a homeowner booking a switchboard upgrade, a builder scoping a new residential development, and a site manager on an industrial job. The reputation was already there through word of mouth across the ACT and NSW, but nothing online carried it, so every new enquiry started from a cold phone call.
The approach
A dark, high-contrast design lit around the brand’s own bulb mark, with the work catalogued by sector — residential, commercial, industrial — rather than dumped into one gallery, so each audience can find comparable jobs immediately. Real project locations sit on every job page instead of generic stock captions, and the two things that actually convert, click-to-call and a free quote request, are paired in the header and footer of every page. Hand-coded for fast load on the job-site mobile connections builders and site managers actually browse from.
The result
A site that serves all three audiences without diluting any of them — a homeowner, a developer and a site manager each land on work that looks like their own job. The family history and 25 years of experience that used to be explained on the phone now do their work before anyone dials, with calling or requesting a quote as the only next step on the page.
Also delivered
Business cards — built on the same mark, palette and type as their website, so the card someone puts in their wallet matches the site they land on later. See how branding works.
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