Promax Maintenance
A Perth plumber on the Organic Growth System: a new brand, a site built to win local searches, and every call and quote request answered by text.
The brief
John has been on the tools since he was 16 and has looked after homes across Perth’s northern suburbs for more than 20 years: plumbing, gas fitting, hot water and general building maintenance. Customers deal with him directly, from the first call to the finished job. He needed a brand and a site that carried that, showed up when people in Joondalup, Butler or Yanchep searched for a plumber, and made sure a call he couldn’t answer from under a sink didn’t become a lost job.
The approach
A new identity first: a navy and hi-vis yellow palette and a P mark with twin speed blades, with yellow kept for the one thing to do next. On the site, the phone number and a short quote form sit in the first screen, and the licence number, insurance and 20+ years are in the trust strip below it. Each service (plumbing installations, repairs, blocked drains, hot water, gas fitting, reticulation and home maintenance) has its own page, and each main suburb has its own page with real local detail rather than a list in the footer. Real jobs are shown with before and after photos and the suburb they were in. Promax runs on the Organic Growth System, so the site comes with the rest of it: missed calls get an automatic text back, quote requests get a reply by text, and enquiries land in one inbox app, so they’re answered while John is on a job.
The result
A site that reads as a local, licensed tradesman rather than a template, with a page for every job type and area John wants more of. Calling or asking for a quote is the next step on every page, and every enquiry gets an answer, even the ones that come in while he can’t pick up.
See more plumbing web design, or check how pricing works.